Flood Horse Feed
Striving for excellence in animal health
Hardware & Marine Supplies has been offering outstanding general hardware, leisure boating equipment, angling, and water sports supplies, among other products, since its establishment in 1987.
Situated in the picturesque Kilmore Quay, they take pride in catering to the coastal community and the entire Ireland through nationwide delivery, providing exclusively top-quality products at budget-friendly prices.
The Task
The task encompassed various aspects, including refreshing and improving the website to ensure it reflected the brand’s essence and provided an optimal user experience. This involved reimagining the logo to align with the brand’s identity and optimizing the website for speed and responsiveness across all devices.
To augment conversion rates, efforts were directed towards streamlining the order process and eliminating clutter to create a more intuitive interface. The content and imagery underwent targeted improvements to enhance relevance and engagement, catering to the specific needs of potential clients.
Recognizing the significance of mobile responsiveness and user engagement, strategies were implemented to improve response time and optimize the mobile experience. Additionally, the setup of Google Ads and initiation of campaigns aimed to amplify the brand’s visibility and attract couples seeking unique wedding experiences.
Through a comprehensive approach encompassing website redesign, logo reimagination, conversion rate optimization, mobile responsiveness enhancement, content and imagery improvement, and Google Ads setup, our agency endeavored to position Flood Horse Feed as a premier choice for equine food, facilitating seamless order experiences and captivating user interactions.
Our Solutions
To meet the objectives of Flood Horse Feed’s online presence and growth, we began by conducting a comprehensive analysis of their website and market landscape. Through this audit, we identified key areas for improvement and strategic enhancements.
Firstly, we refreshed and improved the website design on Shopify, ensuring a modern and user-friendly interface. Transitioning hosting to Shopify was crucial for enhanced performance and reliability, providing a seamless browsing experience for customers.
Integrating with Integrity streamlined operations, optimizing efficiency and workflow management. We developed and implemented a tailored marketing strategy to drive store growth, leveraging various channels for maximum impact.
Preserving brand continuity, we reworked the logo to align with Flood Horse Feed’s identity while enhancing visual appeal with relevant and high-quality images. Testimonials were featured on Judge.me to establish social proof and build trust with customers.
For seamless transactions, we integrated Shopify Pay, Google Pay, and Apple Pay, simplifying the checkout process. Multi-channel marketing campaigns were executed to increase visibility and drive traffic to the store.
Enhanced eCommerce tracking provided valuable insights for performance analysis, enabling data-driven decision-making. Onsite SEO work was conducted to improve search engine visibility, ensuring Flood Horse Feed appeared prominently in relevant searches.
To empower Flood Horse Feed’s team, we facilitated training workshops for effective utilization of digital tools and strategies, empowering them to optimize their online presence and drive sustainable growth.
What We Delivered
- Refreshed and improved website design on Shopify
- Transitioned hosting to Shopify for enhanced performance
- Integrated with Integrity for streamlined operations
- Developed and implemented a marketing strategy for store growth
- Reworked logo while preserving brand continuity
- Provided relevant and high-quality images for enhanced visual appeal
- Featured testimonials on Judge.me for social proof
- Integrated Shopify Pay, Google Pay, and Apple Pay for seamless transactions
- Executed comprehensive multi-channel marketing campaigns for increased visibility
- Enhanced eCommerce tracking for performance analysis
- Conducted onsite SEO work for improved search engine visibility
- Facilitated training workshops for effective utilization of digital tools and strategies
Colours
Typography
HEADINGS, PARAGRAPHS & LISTS
UI Elements
Sample section & Product presentation
Iconography
Branding
What’s Inside The Pages
What Flood Horse Feed Had To Say?
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