When dreams and reality collide, we all have to accept facts and compromise. Here are five ways to work through creative clashes.
As a client, you may have a longstanding idea about how you want your website to look. You want these particular graphics used on this particular theme in these particular colors. But constraints in terms of timeframes, suitability, and budget may see your dream idea be forced to morph and change from what it once was. Here we explain five ways on how to work through these creative clashes between your dream ideas and the reality of website design.
1. Listen
Listen to the reasons as to why your dreams may not manifest into reality. You may have loved for your custom-made animated video to appear as the sole content on your homepage, but your website designer may advise against this for functionality reasons. Listen to their points as to why this is not the best fit for your business. After listening and understanding, work to reach a compromise. Maybe this video can only take up half of the homepage so that there is room for some text content for SEO purposes?
2. Compromise
Do not let your entire intended design get purged from reality. If you cannot have a contact built into your website due to budget limitations, ensure that you can still have click-to-call enabled if this is also on your wish list. Making the logical sacrifices as necessary will result in a great website that can be improved over time whereas demanding to have unfeasible desires met can halt proceedings and scupper your website from ever launching.
3. Reiterate your Goals
Whatever your goals are starting off with the website process, make sure to revisit these as the project progresses to make sure that they are still being met. Websites evolve from an idea in thin air into a functional reality and with this evolution can come changes to initial plans. If you reach a point where you are unhappy or unsure of the direction, all sides should revisit the goals stated at the start of the process and make sure that they are still being met. If not, revert to the point that they were.
4. Be Inquisitive
When you are informed that something has to be changed or be altered to fit in with your new website, asking questions around this will make for a much more productive outcome as opposed to getting annoyed. Ask why this needs to be done and you will receive valid and satisfactory answers. Website designers will not make changes for the sake of it, there are logical reasons as to why and these will be explained to you. Understanding this will make the changes make sense to you and help you to accept them.
5. The Double Positive Approach
Don’t be afraid to raise any concern or issue that you are outright not happy with. But do however approach this in such a way as to not cause offense. If you like the color scheme, appreciate the menu layout but really do not like the footer design; do not just speak up about what you do not like. By slotting one negative aspect in between two more positive aspects, you avoid being outright negative and seeming unappreciative of the completed work that you are happy with.
We undertake a discovery process with our clients to further our understanding of them, their needs, and their industry to avoid any creative conflicts and clashes. Because our websites drive sales to businesses, we are the preferred website designer for Irish and international businesses. Browse our sprawling portfolio and client testimonials and then get in touch with our expert team to have a modern and responsive website custom created for you.
