Creating content that is able to create a lot of organic traffic has become a well sort-after skill. While some content fails to get off the ground, other posts are able to attract lots of hits from search engine results. Sometimes, the differences between content that can generate traffic and content that can be difficult to spot. However, if you look closely there are a few aspects that make content perfect for generating big traffic numbers.
In this article, we will take a look at what you need to do in order to make your content perfect for generating organic traffic, and what that means for the search engine ranking for your website.
Keyword Optimisation
This is something that is often considered to be the most important aspect of content writing. Using keywords allows search engines to find out what your content is about, and therefore make sure it appears in the results for relevant search queries.
Using keywords is something you have to do in order to generate any kind of traffic. If you want it to be healthy traffic though, you need to use keywords that will get you a lot of hits. Basically, you need something that doesn’t have many results but is searched for fairly often. It does sound like looking for a needle in a haystack, but if you use tools like Google Adwords then you will be able to search through possible search queries in order to find the keywords you want to target.
The important thing to remember is that your content should always be relevant to the keywords you have chosen. If it’s not, then it will be considered a form of keyword stuffing by the search engine and it will drop you in its rankings. If you are able to use relevant keywords coupled with very useful content, then you should get a healthy ranking. To assist your ranking even further, you can try and use terms that are relevant to your keyword in your content. This would then give your content a chance of appearing on search results that are similar to the keywords you have used without having to be exact. This will open up some useful options for your content so then you are not restricted by one precise search engine query.
Quality Backlinks
Search engines are a lot more likely to rank you higher if you have backlinks coming from healthy sources. You can try and negotiate for links with other sites by getting in touch with them and coming up with some form of agreement, but you can also get quality backlinks by taking a few measures with your content.
The most important thing, as always, is that your content contains a lot of valuable information. If it does, then other sites will be more likely to use you as a reliable source. It’s also vital that you use links to the sources you have used as well, so then the search engines are able to see that you gathered all of your information from reliable sources. If you are using sources that are considered to be strong, then search engines will rank your content higher.
If you are looking for a lot of backlinks, then you will need to write content that will be used as a source of research and referencing by other sites. Things like case studies, comprehensive guides, and lists are great for picking up backlinks. Again, it’s all really about providing quality and comprehensive information. If you are able to do that, then you will be able to pick up some great backlinks.
Write Evergreen Content
Evergreen is the term used to describe content that is considered to be timeless. In other words, it never needs updating and never goes out of date. These subjects are quite difficult to find these days, with the majority of subjects constantly being updated. But if you are able to find an evergreen subject then your content will get a lot of hits.
The reason for this is because people are able to read your content, and even come back to it when they want to without any fear that what they are reading is too old or out of date. It also means that other sites will be more likely to backlink to you because it doesn’t make their content look dated either. If your site is made up entirely of evergreen topics, then you will not have to write as much content as a site that provides news commentary for example. All you have to do is keep promoting your content and you will attract plenty of hits.
If you are looking to write evergreen content, then you need to narrow the scope of your work. You also need to try and target your writing for beginners and offer lots of information. This way, people who are new to the subject you are covering will go to you and find all the information they need. You’ll also pick up a healthy amount of backlinks from sites that are looking for information in the area you are covering.
Ultimately, these three approaches are the best way of getting hold of plenty of organic traffic. As we have seen, all you really need is the ability to write high-quality content and provide potential visitors with everything they need. Using keywords is something that some content providers find quite restrictive as it can dictate the quality of your content, but that’s something you will be able to handle better the more content you write. Once you follow these steps, you’ll be able to generate a lot of organic traffic before you even start sharing on social media and adopting other more advanced tactics.
