Autoaddress
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The Task
Increase In conversion rates
Increase in online sales
Increase In repeat customers
Our Solutions
Before getting to work on their new website build and online campaigns, we wanted to work out exactly what they needed to maximise their conversion rates and get more repeat customers. We performed an audit of their website, analysed their target market, and evaluated their competitors to pinpoint areas for improvement.
After we had taken care of some technical errors to improve their loading speed, we got to work on our preliminary designs. These designs revealed a fresh, modern look for the site and plenty of features to boost sales. By adding a ‘complete the look’ section, product videos, product suggestions, and an Instagram feed, their website became much more conversion-focused.
It wasn’t just a modernised website they needed to accomplish their objectives. We also crafted multi-channel campaigns to send a large volume of quality traffic to their new website and encourage repeat buys. With enhanced eCommerce tracking installed, we were able to show Foy & Company the great results month-on-month and retarget past customers.
A combination of creative email marketing campaigns, precisely-targeted Facebook and Instagram ads, and attention-grabbing Google Ads all worked in harmony to increase Foy & Company’s sales. We also carried out thorough onsite SEO work to ensure they’d show up on page one of Google for relevant searches.
What We Delivered
- Business Analysis and Strategy
- Brand Refresh
- eCommerce Website Development
- Local and Onsite SEO
- Brand Identity Guidelines
- Website Management Training
- Content Writing
- Website Management Training
Colours
Images
Typography
Icons
Branding
What’s Inside The Pages
What Autoaddress Had To Say
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