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We’ve been helping Irish retailers grow their businesses online since 2010
Strengthen the relationship between you and your customers by getting the help you need from an award-winning full-service digital agency.
We can help provide you with everything you need to grow in the competitive world of eCommerce.
Our team of expert and professional designers, web developers, marketers, and online strategists will be with you from the start and we won’t stop until you’ve reached your goals.
Get the expert help you need to succeed.
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Our eCommerce Projects
Upgrade your online presence today by chatting with one of our eCommerce experts.
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Go omnichannel & maximise your sales
Are you looking to get your products on Google Shopping? eBay? Amazon? Not a problem.
Our team of digital experts will make sure your store has the ability to feed products strategically through a selection of the online market and shopping channels.
We’ll make sure your products get seen on global channels like eBay, Amazon and Google Shopping.
Ongoing marketing and support to help you scale
When you partner with Ireland Website Design we don’t just build your website and leave you to it.
We’re with you every step of the way to take your business to the next level, optimising your site’s performance and running online marketing to achieve your goals and unlock the hidden revenue in your online presence.
Its time to upgrade your eCommerce presence
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Belfast
Ireland Website Design
Coming Soon
Dublin
Ireland Website Design
Due to COVID-19 staff at this location are working remotely. In-person meetings held in Waterford office or remotely over zoom
Waterford
Ireland Website Design
4F, Six Cross Roads Business Park, Kilbarry, Waterford, X91 KX07We’re Ireland’s eCommerce specialists
We’re a proud partner of Ireland’s largest retail association, Retail Excellence.
Our team are experts in all things eCommerce which is why we designed, developed and maintain the Retail Excellence website.
If you’re a Retail Excellence member and you’re looking to explore your online potential then our team would love to help.
The digital agency you can trust
A few words from our clients
“We had our website designed by Nick, Abby and their wonderful team, from start to finish they were on point and quick to answer any questions, we are more than delighted with our website. Nick, Abby and the entire team also manage our marketing for us and have helped us grow our business with on going support and advice.”
“Ireland Website Design are incredibly professional and diligent in their work. We have found them to be hugely helpful in terms of improving the quality of our website and in helping us put our best foot forward when it comes to the market”
“Our business was moving to a new level with all the increasing demands and reliance on our website, so we decided that we required a Web Management Partner that could take us there. Over 90% of our business leads originate from our website so it is of vital importance.”
“Nick and his team in Ireland Website Design developed the latest Retail excellence website. The level of support and attention to detail was superb and this has resulted in significant improvements to the website traffic levels and conversion rates”
“The team at Ireland Website Design are enthusiastic, creative & driven. Nick, Abby & Krystian have been great to work with. Supporting us in the creation of our Shopify website, consistently providing excellent advice. Highly recommended.”
“What can I say about Ireland website design , that has not been said already , Nick and his team of experts have just completed and launched our new web site and are currently marketing it for us . Nick and his team have great knowledge and Nick is always there when you have”
“Nick and his team have helped us with support, guidance, and insider insights to help us attract more of the people we’re trying to help and convert them into repeat customers. They’ve provided honest feedback when we really needed it. We’re very happy so far with how our project went and the results we’ve achieved since launch”
eCommerce Website Design Q&A
How much does an online shop cost?
The cost of an online shop depends on a number of factors, including:
- What features/functionality you want
- If you need custom software
- How many pages you need
- If content writing is required
What’s a conversion rate?
Conversion rates are the percentage of visitors to your website that complete a goal you wanted them to complete.
For example, if you want your visitors to sign up for your email newsletter then the percentage of visitors who sign up for your newsletter on your site will be your conversion rate. Want a visitor to buy a product? Once they’ve paid, they’ve converted.
What’s a good conversion rate for an online shop?
Depending on the industry, most Irish retailers see a conversion rate between 1-4%.
What’s the best platform for an online shop?
It depends on your business and what your specific needs are. Different platforms offer different things. The most popular options include Shopify, WooCommerce, Magento, and BigCommerce. Check out our blog on Shopify Vs. WooCommerce for more information.
Is there a limit on products an online shop can have?
Nope, you can have as many products as you like on your online shop.
What is a click-through rate (CTR)
A click-through rate is the ratio of users who click on a specific link (for example a CTA in an email) to the number of total users who viewed the email, page, or ad.
What are calls-to-action (CTAs)
Calls-to-action or CTAs are prompts used to encourage users to take action on a page. For example, it could be a button that says ‘Buy Now’, which encourages the user to buy the advertised product.
What is an exit rate?
This is the amount of users leaving your website compared to the amount staying on the website. You can use exit rates to see which pages are keeping your users entertained and engaged and which ones are causing them to lose interest and exit.
How do I identify a high exit rate?
Go to your Google Analytics account and click on Behaviour. From here go to Site Content and then Exit Pages to see the exit rates for each one of your pages.
What is UX?
UX stands for User Experience and it relates to how easy and user-friendly your website is to use. The easier your website is for users to navigate and engage with, the better your user experience will be.
Should I use pop-ups on my website?
When implemented correctly, pop-ups can improve your leads, your conversions, and help you advertise promotions. Check out our blog on the topic to find out more about pop-ups.
What’s a USP?
A USP stands for a Unique Selling Proposition. A USP is a feature or benefit that makes your company unique and helps it stand out from the rest of the brands in your industry. It makes your audience want to work with you over your competitors.
An example of a USP could be things like:
- Free shipping
- Family owned
- business
- Irish local store
- 50 years in business
You can find out more about defining your USP in our blog post on the subject.
What is eCommerce marketing?
It’s a type of marketing that’s aimed at helping attract more visitors to your online store. Its goal is to get visitors to convert into paying or repeat customers. Find out more about eCommerce marketing in this blog post.
Why isn’t my landing page converting?
There are a lot of things that can kill your landing page conversions, which is why we put together a blog to explain all the mistakes that could be causing your landing page to suffer. Check our blog out to learn about the 6 landing page mistakes that are most definitely killing your conversions.
How do I switch from WooCommerce to Shopify?
You can use the WooCommerce importer tool to switch to Shopify. Read our guide on switching to Shopify from WooCommerce.
How do I create a successful marketing campaign?
A successful marketing campaign is one that converts! If you’re not getting anything out of your marketing then there is definitely something wrong. Check out our blog post on how to create a successful marketing campaign.
What are keywords?
Keywords are the words or phrases that are used in search queries. Search engines match these search terms with the keywords in your content and bring up your website on their results pages.
What is PPC?
PPC stands for Pay Per Click. It’s pretty much standard paid advertising. PPC is a great way to get people on your website.
What is SEO?
SEO stands for search engine optimisation and it’s a process that involves optimising your website to improve your chances of appearing higher on the search results page. If you’d like to learn more about improving your SEO then check out our latest blog on how to overcome the major SEO challenges for eCommerce sites.
91 Point eCommerce Conversion Optimisation Checklist
Learn how you can unlock the hidden revenue already in your eCommerce website by implementing the improvements professionals make on client’s websites to increase sales.
91 Point eCommerce Optimisation Checklist
Our 91 point checklist is what we use when reviewing a new clients website. We compare the site to this list to see where they can improve. Implementing our conversion checklist can increase sales as much as 400% for your store.
The list covers your home page, navigation, search, product pages, checkout, content, engagement, website speed, shipping, returns and re-targeting.