Skyrocket sales with powerful social media ads.
Compelling campaigns that get your audience liking, clicking, and buying.
Create more buzz for your brand with social media ads.
Social media advertising is profoundly powerful when it comes to boosting online sales. You might have tried your hand at it yourself, but can’t get your head around the complex software and myriad of targeting options.
Or maybe you’ve had an agency manage your social ads before, but were less than pleased with the results vs the spend. Maybe you aren’t sure if they’re worth trying.
These issues are not uncommon. All you want is to get more eyes on your brand, build a connection with your customers, and drive sales at a lower cost.
The thing is, it takes a ton of experimenting, experience, and creativity to get campaigns on Facebook or Instagram to really work for your eCommerce store.
If you want a sizable return, you’re looking for a team of social-savvy experts who put the time needed into developing your social media strategy.
Look no further. At Ireland Website Design, we know how to craft engaging ads that speak your customer’s language, and meet them where they are in the sales funnel.
Not sure if social ads are worth it? Spoiler alert: they are!
Social ads (especially Facebook/Instagram ads) are perfect for improving customer retention, showing off your products to your ideal audience, and getting conversions at a low cost.
We especially love how targeted they are. Is your ideal client a 37 year old mother-of-two living in Cork City that loves whale-watching and roller derby? We’ve got you covered.
Want to sell to retired male teachers living in Cavan with a passion for property investments? Check, we can find them.
The likelihood is your audience spends countless hours on social media everyday. So if you’re not present, you can be sure your competitors are!
Our Social Media Services
Audience Engagement
Want to get your brand in front of your target audience, no matter how niche? Social advertising platforms like Facebook are incredibly rich in it’s targeting features. We can form audiences based on their interests, age, gender, and behaviours.
Dynamic Retargeting
Ever been followed around by the same ads online? This is likely a ‘retargeting’ campaign and they’re super effective! We gently nudge users further down the sales funnel by showing ads based on whether they’ve visited or purchased from your site.
Shopping Ads
Show a selection of your products, each with their own unique description, price tag and image with shopping ads. By integrating your catalogue with ad platforms, we can show your audience products they’re interested in from your store.
A/B Testing
Without A/B testing, it’s impossible to know what’s getting customers to bite the bullet and purchase from you. We conduct ongoing testing to see what headlines, imagery, landing pages, and audiences are working the best for your brand.
Creative Campaigns
Stop users scrolling in their tracks with visually-impressive ads, messaging that speaks directly to your audience, and interactive ad formats that get them swiping, clicking, and most importantly, buying.
Campaign Optimisation
Setting up campaigns and letting them run without proper testing and management will never get you the ROI you want. That’s why we continuously tweak or ‘optimise’ our campaigns to get you the best results at the lowest cost.
Our clients get outstanding results
Large retailer with seven physical stores in Ireland, trading online for two years.
Amount Spent
Purchases
Cost Per Purchase
Purchase Conversion Value
Medium retailer with two physical stores in Ireland, trading online for eight years.
Amount Spent
Purchases
Cost Per Purchase
Purchase Conversion Value
Small retailer with one physical store and trading online for one year.
Amount Spent
Purchases
Cost Per Purchase
Purchase Conversion Value
Start up online-only retailer, trading for nine months.
Amount Spent
Purchases
Cost Per Purchase
Purchase Conversion Value
Great results for great Irish companies
Social media advertising is profoundly powerful when it comes to boosting online sales. You might have tried your hand at it yourself, but can’t get
your head around the complex software and myriad of targeting options.
On average, our clients see a:
increase in repeat buyers
How we approach social ads at Ireland Website Design
01
Audit
It’s important to know how you’re currently performing with your social media ads. This way, we can set realistic, measurable goals. We’ll first evaluate what’s working and what’s not with your current Social campaigns in a detailed audit.
02
Strategy
You’ll see what we’re aiming to achieve and exactly how we’re going to achieve it with a comprehensive strategy. We’ll research your audience and competitors, outline campaigns, and give you an idea of budgets and results.
03
Advertising
Once you’re happy with our proposed strategy, it’s time to get campaigning! We’ll craft targeted campaigns to go live once you approve the creatives. Our ads are consistently monitored and tweaked to improve your ROI.
04
Reporting
You’ll always know how your campaigns are going with regular communication from your dedicated account manager. We also send weekly reports outlining key metrics like clicks, conversions, reach, and impressions.
Social Video Ads
Why go with us, you ask?
Our experience with eCommerce marketing places us firmly as a top choice for retailers. We know what works and what doesn’t when it comes to purchase-focused social ads. Our approach means you’ll get an attentive, personalised, and thorough service from our dedicated social media team. Chat to us today to learn more about how we work.
-
“Nick and his team in Ireland Website Design developed the latest Retail excellence website. The level of support and attention to detail was superb and this has resulted in significant improvements to the website traffic levels and conversion rates”
-
“The team at Ireland Website Design are enthusiastic, creative & driven. Nick, Abby & Krystian have been great to work with. Supporting us in the creation of our Shopify website, consistently providing excellent advice. Highly recommended.”
